The Campaign Bridge NYC is born. Through Dejarelle’s research, we found the NYPD Reform & Reinvention Collaborative and chose to build on it’s principles reimagining the place of engagement. I started researching community centers and found the NYPD Community Center in East New York, Brooklyn, in a building that once use to be a courthouse. And thought… we can do better. We divided the work.
Michelle focused on creating the logos and social media features, Dejarelle on building better, off the existing model and Jackie creating the campaign ads that would be use at the community center, the precinct, and local businesses to spread the word.
A Model Community Outreach Center.
In addition to researching contemporary community center designs in the US, I also examined centers in NYC. In an urban environment, it is not always feasible or possible to build a new community center from the ground up, but to instead renovate an existing structure. Whether it’s a new structure or a renovation, it is essential that the design of the public building is warm, open, and inviting with welcoming meeting spaces, technologically advanced learning spaces, team building play spaces, lively socializing spaces, quite contemplation spaces and organic green spaces.
Below a few community centers in NYC:
NYPD Community Center, East New York
New York City Housing Authority Polo Grounds Community Center, Harlem
Westbridge Community Center, Staten Island
East Stanley Commoms Development and Community Center, East New York
Chestnut Commons, East New York. Proposed design by Dattner Architects
The Campaign: Bridge Community Outreach Center.
It’s interesting to look back at this process. The solution we decided to prototype was not even in my purview on week one. However, it seems the issue we selected needs to be resolved. And to solve this issue people need to recognize that it exists… every day whether through social media, the news, radio or in print.
I learned that when dealing with the messy problems there is no one way in or out. The issue has to be approached from multiple fronts. Starting at the local level… from the ground up, and laws and lesgistations… from top down, meet in the middle to bridge the gap. A ‘good’ idea is only as good as the reach it has. Our future propositions need to be grounded on some principle based on primary and secondary research, and ideas will evolve hence forth. To help keep focus on our purpose we create a primary persona and secondary personas, and ask, “Does the solution suit them?”.